5. European market
The European region attaches great importance to the quality of packaging, and they believe that high-end products should have high-end packaging. Western Europeans are deeply influenced by traditional concepts, and all ethnic groups have their traditional preferences for color. In recent years, the popular colors in Western Europe have become more elegant. At the same time, influenced by the consumer psychology of “returning to nature”, they prefer natural tawny, beige, dark green, golden yellow, etc. Eastern European consumers love brand-name products, Japanese brand-name products and Japanese beautiful packaging. Eastern Europeans generally dislike black.
1. UK
British people do not use portraits as packaging and decoration patterns. English-speaking countries such as the United Kingdom do not use the elephant (meaning a stupid, useless and cumbersome heavy burden) pattern. British people compare goats (as “immoral men”, which can be interpreted as “bad guys” and “cowards” in Western Europe. Therefore, goat patterns are taboo in the UK, and British women generally do not buy goat-branded products. Not only does the UK use goat as a trademark, The rooster is also not used as a trademark, and “COCK” is interpreted as “dirty”. The British believe that the peacock (a prostitute bird, and the peacock’s opening screen is a symbol of pride, and this pattern is taboo. People in English-speaking countries think that daffodils are “too selfish” Appreciation” means that daffodils should not be used as trademarks exported to these countries.
2. France
The French believe that walnuts, green flowers, paper flowers, chrysanthemums, and azaleas are unlucky, yellow flowers are disloyal, and peacocks are bad birds. Hate the crane pattern, think it is the representative of fools and prostitutes. Avoid using these patterns. They also avoid spades. They considered spades to be a symbol of the dead and banned spades as a trademark. French women love pink, men like blue, and avoid dark green (the color of former Nazi uniforms).
3. Germany
Germany does not use symbols similar to the Nazi “swastika” or its regiments, religious symbols, hammer and sickle patterns. In Germany, black is generally considered to be generous and calm, but the south prefers bright colors and avoids brown red.
4. Italy
Italians do not use chrysanthemum as a trademark pattern. Food and toy packaging favors bright, eye-catching colors, while clothing, cosmetics, and premium packaging often use light tones.
5. Belgium
Belgians consider cats to be ominous. This pattern should not be used on packaging and decoration.
6. Romania
Romanians regard the circle as a symbol of perfection. Triangles can express both positive and negative meanings. In Romania, circular and triangular packaging appeal to consumers. People like primary colors like white, red, and green.
7. Czech Republic
Czechs like red, white and blue, and regard the red triangle pattern as a poisonous sign, and avoid using it as export packaging Decorative pattern.