3. Asian market
The preferences and taboos of patterns and colors in various Asian countries and regions Consumers in the Southeast Asian market are more superstitious about brand-name products and high-end packaging. The gift market is also very prosperous. The packaging and decoration are more elegant, with strong national colors and oriental flavors. quite far-reaching. Southeast Asian countries are more advocating neat, symmetrical, regular, realistic patterns with oriental flavor. Consumers of the older generation in Southeast Asian countries still prefer the primary colors of oriental colors. They believe that red is the color of festivity and auspiciousness; yellow is the color of solemnity and sacredness. Generally do not like black and white packaging as sad and ominous. The younger generation pursues the color of Western language returning to nature and the popular style of Europe.
1. Thailand The people of Thailand and other countries who believe in Buddhism regard the white elephant as a mascot and like the elephant pattern. Such as “white elephant” batteries are very popular. The packaging shape should not be based on religious images such as the Buddha. Thailand likes bright colors and uses the colors of the sunday as yellow, pink, green, orange, light blue and purple from Monday to Saturday, and red on Sunday.
2. Malaysia Malaysian consumers who believe in Islam prefer star and moon patterns. The plum, orchid, lotus and peony patterns on tea tins are very popular with Chinese consumers. “Zodiac” patterns are also popular for shopping bags and gift wrapping. Malaysia likes bright colors such as red and orange, and yellow is used by the royal family and is not easily used in clothing and commercial packaging.
3. Singapore Singaporeans like to use the big red double “Xi” as their trademark, and they like to use the decoration pattern of Fu Lu Shou on the product packaging. Singapore opposes the commercial use of Buddha statues and prohibits signs with religious words and symbols. Bottles, cans and other packaging containers used for Singapore’s export commodities, if their shape looks like a bodhisattva, will be condemned.
4. Afghanistan Pigs and dogs are not allowed in Afghanistan.
5. India Cow is generally respected in India, especially Hindus, who believe in cattle, regard them as gods, and call them “holy cows”. The cattle pattern cannot be used on the packaging and decoration. Roses are mourning items in India, so it is forbidden to use roses as patterns in India. Roosters and palm trees are the most taboo for Indians to announce the dawn. Indians taboo the use of pigs as trademarks and consider it blasphemous to use them as trademarks.
6. Nepal Nepalese people have always regarded cattle as sacred cattle since ancient times, and it is forbidden to use cattle patterns on commodity packaging.
7. Japan Japanese people like to have Japanese style for packaging design, such as cherry blossom (national flower), pine, bamboo, plum (ideal logo) Turtle (indicating longevity), pheasant and duck with patterns. The royal pattern of the 16-petal chrysanthemum should not be used. Japanese people appreciate Roman characters and like to use words to express packaging skills on packaging. Most Japanese are influenced by traditional habits and prefer red and white contrasts and brighter colors, but dislike black and yellow combinations. For the choice of packaging color, middle-aged people like stable, noble and generous tones, such as dark blue, red, green, black, gold, gray and other colors; women like pink, orange, yellow, white, red and other more beautiful colors; Young people and young children like lively and bright colors, such as crimson, cherry red, etc. Also affected by the “return to nature” Psychological impact, advocating natural colors, preference for plain, neutral tones. Japanese packaging pays more attention to personalization, perceptualization and diversification. Bottles, cans and other packaging containers used for Japanese exports should not be shaped like a bodhisattva. The lotus is a mourning flower in Japan. The Japanese regard it as unlucky and avoid using lotus as a packaging pattern. The Japanese also taboo fox (greed) and badger (cunning) patterns. Japanese people don’t like the pattern of yellow-eyed cats.
8. Syria Syria: Syrians prefer turquoise, followed by green and red. Yellow symbolizes death and is usually hanged.
9. Russia Russia: People’s favorite color is red, and red is often associated with people or things they love. White represents purity and tenderness, green represents peace and hope, pink represents youth, blue represents loyalty and trust, yellow represents happiness and harmony, purple represents majesty and nobility, and black represents solemnity and ominousness.