For products to enter the international market, in product design and development, we must first understand the taboos of colors and patterns in various countries. Color is a perception of the objective world. Whether in nature or in social life, there are various s color. The so-called “splendid world” and “colorful life” all show that people’s actual life is closely related to colors, and people live in colors. Due to different nationalities, different cultural backgrounds, or members of the same nationality and the same cultural background, but belonging to different social groups or social classes, the perception of various colors and patterns is different.
1. The Middle East Market In countries and regions that believe in Islam, pigs or pig-like bears, pandas, and beasts should not be used. At the same time, the packaging and decoration are not allowed to be printed with beautiful women, old birthday stars and hexagonal patterns, and the patterns cannot be similar to the word “Allah”. Green is preferred in most Islamic countries, and Muslims welcome the use of green for product wrapping, as well as white trim or red-green on a white background. Arabs do not like large areas of fiery red color. Syrians see yellow as a bad omen. Iranians see blue as a bad color. Iraqis shy away from totem-conscious olive green on product packaging.
1. Kuwait In Kuwait, the big tower (three water towers) symbolizes the present, the sailboat symbolizes the past, and the peacock means good luck. division The Witts love these patterns.
2. Saudi Arabia Saudi Arabia strictly prohibits the printing and painting of wine bottles, churches and crosses on stationery, and offenders will be confiscated and destroyed.
3. Turkey The Turks regard the green triangle pattern as a free commodity, and the trademark pattern of non-free export commodities should not use the green triangle pattern.